] just launched a new advertising campaign for its $65 billion mutual fund family. The Boston Herald
's Jay Fitzgerald reports
that the new campaign includes Internet, print and TV ads.
"Nobody knows us," John Hancock Funds chief Keith Hartstein
reportedly said. "That's the problem."
Hancock tapped Boston-based ad firm Hill Holliday to come up with the campaign.
Neil Anderson, Managing Editor
Stay ahead of the news ... Sign up for our email alerts now