The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:For OppFunds, Digital Marketing is No Longer Pluto Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, December 08, 2010

For OppFunds, Digital Marketing is No Longer Pluto

News summary by MFWire's editors

OppenheimerFunds [see profile] is making a break from traditional print ads and brochures. It is instead stepping up efforts in digital marketing, InvestmentNews reports.

"Digital used to be Pluto, but now it's come to the center of our marketing solar system," OppenheimerFunds chief marketing officer Marty Willis told the pub.

QR ads in magazines include codes which readers can scan with their smart phones to see portfolio managers' online commentaries, according to the report.

In September, the New York-based mutual fund firm rolled out the QR campaign spotlighting its Rochester municipal bond funds. Company officials hope to broaden the marketing campaign next year to include global products.  

Edited by: Hung Tran

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2020
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use