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Rating:A Mutual Fund Critic Puts Up a New Front Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, October 20, 2010

A Mutual Fund Critic Puts Up a New Front

News summary by MFWire's editors

One of the mutual fund's newer critics is rebranding. VentureBeat's Anthony Ha reports that investing platform KaChing renamed itself Wealthfront while celebrating its one-year anniversary.

The venture-backed, Palo Alto, California-based firm wants to "democratize" asset management and frequently contrasts its approach with that of mutual funds. Instead of using mutual funds, Wealthfront gives investors access to institutional managers, with a minimum threshold of $10,000, to more than 25 institutional managers who normally ask for $500,000 or $1 million minimum. The firm now boasts over $100 million in assets. 

Edited by: Neil Anderson, Managing Editor


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