MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Wednesday, October 20, 2010 A Mutual Fund Critic Puts Up a New Front One of the mutual fund's newer critics is rebranding. VentureBeat's Anthony Ha reports that investing platform KaChing renamed itself Wealthfront while celebrating its one-year anniversary. The venture-backed, Palo Alto, California-based firm wants to "democratize" asset management and frequently contrasts its approach with that of mutual funds. Instead of using mutual funds, Wealthfront gives investors access to institutional managers, with a minimum threshold of $10,000, to more than 25 institutional managers who normally ask for $500,000 or $1 million minimum. The firm now boasts over $100 million in assets. Printed from: MFWire.com/story.asp?s=33769 Copyright 2010, InvestmentWires, Inc. All Rights Reserved |