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Friday, October 08, 2010

American Century Becomes a Blogger

Reported by Armie Margaret Lee

American Century Investments [view profile] has joined the blogoshere. The Kansas City, Missouri-based mutual fund firm launched its blog, http://americancenturyblog.com/ on October 1, said Jennifer Sussman, director of online marketing and experience.

Jennifer Sussman
American Century
Director of Online Marketing and Experience
The blog features content penned by the firm's chief investment officers, portfolio managers, CFA charterholders and other investment staffers.

In an interview with The MFWire.com, Sussman called the blog a "natural next step for us."

A year and a half ago, American Century launched its Twitter and Facebook accounts. (It currently has 861 Twitter followers and 481 Facebook fans.)

"It's a great opportunity to reach new and existing audiences in one centralized place," Sussman said of the blog.
Company Press Release

American Century Investments® Launches New Blog Featuring Market Commentary and Insights

KANSAS CITY, Mo., Oct. 7, 2010 - Investors, clients and prospects seeking market commentary and insights from American Century Investments experts now have a new option. The investment management firm has launched a blog -- www.americancenturyblog.com -- featuring authored content by the company's chief investment officers, portfolio managers, CFA charterholders and other investment professionals. Displayed in a familiar blog format, the expert commentary provides relevant content relating to the markets, investing and economic trends.

"Given the current economic challenges and continued market volatility, investors and clients are actively seeking the perspectives of respected investment experts," said Jennifer Sussman, director of online marketing and experience for American Century Investments. "The new blog provides a centralized, easy-to-use platform for accessing our proprietary content and insights, which we believe will help us enhance our customer relationships and better engage prospects and others interested in our unique investment point of view."

Despite recent growth in other forms of social media, blogs remain very popular with internet users. Digital media research and analysis firm eMarketer estimates that this year, 51 percent of internet users in the United States will read blogs at least monthly and by 2014, readership will rise to more than 60 percent, or approximately 150 million people.*

Standard features of the American Century Investments blog include weekly market recaps and analysis of significant economic events; quarterly insights from American Century Investments Chief Investment Officer (CIO) Enrique Chang and the six discipline CIOs; the ability to perform content searches by specific topics or keywords; and an interactive tool for rating the quality of blog content. The blog also has links to the company's primary website www.americancentury.com and Twitter account www.twitter.com/AmericanCentury .

About American Century Investments
American Century Investments is a leading privately controlled and independent asset management firm, committed to delivering superior investment performance and building long-term client relationships. Serving investment professionals, institutions, corporations and individual investors, American Century Investments offers a variety of actively managed investment disciplines through an array of products including mutual funds, institutional separate accounts, commingled trusts and sub-advisory accounts. The company's 1,300 employees serve clients from offices in New York; London; Hong Kong; Mountain View, Calif. and Kansas City, Mo. James E. Stowers Jr. founded the company in 1958 and serves on its board of directors. Jonathan S. Thomas is president and chief executive officer and Enrique Chang is chief investment officer. Through its ownership structure, more than 40 percent of American Century Investments' profits support research to help find cures for genetically-based diseases including cancer, diabetes and dementia.

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