"Don't let anyone buy in [to an ETF] who doesn't belong in it. They'll have a bad experience." Former iShares chief Lee Kranefuss
shared those words last week at the first Morningstar
ETF Invest Conference in Chicago, Chuck Jaffe reports
in today's Wall Street Journal
"Fund Track" column. Like Kranefuss, Jaffe argues that ETFs aren't for everyone, at least not yet.
"Ultimately, joining the ETF revolution requires feeling comfortable that the 'better tool' is better for you, given your individual circumstances and investment know-how," Jaffe writes, pointing to Kranefuss' remarks. "The average investor should live by that creed, and not buy into ETFs if they don't belong, lest they have that bad experience."
Neil Anderson, Managing Editor
Stay ahead of the news ... Sign up for our email alerts now