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Thursday, September 09, 2010

WisdomTree Inks a Distribution Pact

Reported by Armie Margaret Lee

WisdomTree Investments [see profile] has sealed a pact with Advisors Asset Management. Under the agreement, Monument, Colorado-based AAM will market WisdomTree's exchange-traded fund (ETF) products in the independent broker-dealer channel.
Company Press Release

Advisors Asset Management (AAM) Announces Collaboration with WisdomTree to Add Firm's Exchange Traded Funds (ETFs) to Product Platform

MONUMENT, Colo., Sep 08, 2010 -- Advisors Asset Management, Inc. (AAM), a leading investment solutions provider, today announced a collaboration with WisdomTree Investments, Inc. (WSDT.PK) to serve as the external marketing agent for the WisdomTree ETFs in the Independent Broker-Dealer channel.

WisdomTree, a leading ETF sponsor and index developer, utilizes a unique, rules-based methodology to weight companies chosen for their ETFs by a measure of fundamental value, instead of just stock price alone. WisdomTree ETFs track indexes designed to deliver the return of stock markets weighted by income streams -- either the cash dividends companies pay or the earnings they have produced. They believe this approach to investing corrects a flaw in capitalization weighting that plagues most of today's ETFs -- and offers investors the potential for higher returns, with less risk.

"We're very pleased to partner with WisdomTree, a highly respected leader in the ETF investment space," said Andrew S. Williams, President of AAM. "WisdomTree continues to be a major innovative force in the ETF industry and we believe they will offer immense value to our platform and our clients."

The addition of WisdomTree to AAM's circle of strategic partners is the latest alliance forged with large, reputable asset managers enabling AAM to present independent advisors with a broader array of solutions that will best align with their clients' investment objectives.

"We are pleased to team up with AAM to enhance our efforts in the Independent Broker-Dealer channel," said Bruce Lavine, WisdomTree's President & COO. "We believe AAM's national presence and strong background will provide WisdomTree valuable additional reach into an important category of investment professionals."

About Advisors Asset Management (AAM)

Advisors Asset Management, Inc., (AAM) is an investment solutions partner for broker/dealers and advisors, offering a vast array of financial tools, leading technologies and industry expertise. Established in 1979, AAM has 10 major offices across the nation and partners with both independent and large Wall Street firms. AAM is an SEC Registered Investment Company and member FINRA/SIPC, www.sipc.org/. For more information about AAM, please visit: www.aam.us.com.

About WisdomTree

WisdomTree(R) is an exchange-traded fund ("ETF") sponsor and asset manager using its own fundamentally weighted index methodology. WisdomTree also licenses its indexes to third parties for proprietary products and offers a platform to promote the use of WisdomTree ETFs in 401(k) plans. Approximately $7.7 billion in assets currently are managed by WisdomTree or are managed against WisdomTree Indexes. For more information, please visit www.wisdomtree.com. WisdomTree is the marketing name for WisdomTree Investments, Inc. and its wholly owned subsidiaries WisdomTree Asset Management, Inc. and WisdomTree Retirement Services, Inc.

WisdomTree Asset Management, Inc. is a registered investment advisor and is the investment advisor to the WisdomTree Trust and the WisdomTree ETFs. The WisdomTree Trust is a registered open-end investment company. Each WisdomTree ETF is a series of the WisdomTree Trust. WisdomTree Retirement Services, Inc. supports the use of the WisdomTree ETFs in retirement plans by financial professionals.

Risks associated with an investment in exchange traded funds include, but are not limited to, security price fluctuations, and the possible loss of money. Investors should consider the investment objectives, risks, charges and expenses of the funds carefully before investing. A prospectus, containing this and other information is available by calling 1-866-909-WISE. Investors should read the prospectus carefully before investing.

WisdomTree Funds are distributed by ALPS Distributors, Inc. ALPS Distributors, Inc. is not affiliated with Advisors Asset Management, Inc. Bruce Lavine is a registered representative of ALPS Distributors, Inc.

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