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Rating:Online Push for Wechsler Ross Not Rated 3.0 Email Routing List Email & Route  Print Print
Monday, November 19, 2001

Online Push for Wechsler Ross

Reported by Tony Pennino

Wechsler Ross & Partners, the firm that has helped guide countless financial services firms through the dangerous waters of mutual fund marketing, has given its online presence a new makeover, a spokesperson with the firm told the MutualFundWire.com. The redesign is the beginning of a new push by the firm to offer its services in the marketplace.

"The purpose of the website is to tell the world of financial services what we do and how we do it. We pride ourselves on comprehensive services, and, I believe, the website is a reflection of that," the spokesperson contended.

"Our intent was to create a website with which a potential client can identify. A client has a problem. How do they go about solving that problem? Our online service provides an environment where the client feels that there will be a solution," he continued.

"Right now is definitely a time of challenge for the financial services industry. Firms really need to make a case for themselves to their audiences. Two years ago, everyone was buying mutual funds. But when the marketplace becomes more competitive, it is time for financial services firms to state who they are and why they build a better mousetrap," the official stated.

The website redesign is the first push by Wechsler Ross to reach out aggressively to the financial services community and offer its expertise during these recessionary times. 

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