Lipper Analytics is continuing its efforts to break into the retail side of the fund tracking business that the firm all-but-ceded to Morningstar in the 1990s'. Starting next month, the firm will offer after-tax performance data on funds in its products. It is also taking the wraps of a ranking system that awards "checks" to the top 20 percent of funds in an objective.

The firm's moves into the retail side of the business began in earnest after Reuters purchased the firm from founder Michael Lipper. Most recently, the Lipper's chief was replaced and at the start of the year Lipper's contract was not renewed.

The fund-tracker is riding the back of a new SEC mandate that requires tax-managed funds to report after-tax performance beginning this fall. All funds face the requirement starting in February. Lipper will offer the after-tax performance statistics through it's line of fund evaluation and datafeed products starting this fall.

Eric Almquist, vice president of institutional business for Lipper, points out that the new service can assist fund firm's efforts to comply with the new rules. "By helping fund companies to comply with the regulation, we're allowing them to focus on making money for their investors," he explained. 

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