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Rating:BofA Grabs Marketer Not Rated 3.0 Email Routing List Email & Route  Print Print
Monday, September 10, 2001

BofA Grabs Marketer

Reported by Tony Pennino

Bank of America has tapped Citigroup for a new marketer. Daniel Darst, who had headed the retail marketing of Citigroup Asset Management since 1998 has jumped ship to Bank of America Asset Management Group (BAMG), disclosed Richard M. DeMartini, president of the BAMG

Darst will remain in New York City and will report directly to DeMartini. He will be responsible for marketing across all lines of the unit's business.

"This is an important step as we intensify our customer focus and build our brand as a premier provider of investment and wealth management services," said DeMartini in a statement.  

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