Wiesenberger's gone daily with InvestmentView.net, providing daily fund performance data for mutual funds. Why should you care?

"These days, the role of intermediaries is ever growing and the focus of most fund companies," explained senior fund analyst Ramy Shalaan. "As far as the logistics are concerned, everybody's aware that, if you're going to lure advisors' business, you're going to have to provide the best customer service and support possible."

With daily fund values published in daily newspapers, advisors need similarly up-to-date information when researching or presenting data to clients. After all, wouldn't your advisor seem a little inept if you knew you could get more accurate NAVs than he was presenting in a proposal?

Shalaan said that Wiesenberger's hypothetical illustration tool has gotten a work out with no signs of slacking off. Last year, the firm logged over a million uses.

"Year-to-date, there's almost 500,000 just through April," said Shalaan. "If that's any indication, it seems that, more than ever, advisors are turning to the Web for sales support."

While fund data is provided on a daily basis, Wiesenberger has only monthly figures for variable annuities. Does the Rockville, Maryland firm have plans to bring VAs up to speed?

"That's something that we could be considering," suggested Shalaan.  

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