Pioneer Investments has a new CIO -- information officer, that is. Carl A. Underhill, most recently chief information officer at First Financial, started in the newly-created position on April 2.

What is Underhill up to?

"CRM [client relationship management] is one of the first things I'm digging into," he said. "The good news is Pioneer is doing neat things with CRM and some of the work we're doing with E.piphany is leading edge."

E.piphany is a San Mateo, California CRM technology firm with financial services customers such as Putnam, American Express, and Merrill Lynch.

Underhill will work with both the e-commerce unit and marketing to leverage the firm's technology. How can information technology help Pioneer's marketing effort?

"If you think about CRM and the things CRM can deliver to a business, I think you can connect the two together pretty quickly," Underhill responded, suggesting the role of data mining in providing a marketing focus. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE