DLJ Direct has brought on Schwab veteran Jeff Rousch to rev up its institutional business. Rousch, now director of corporate development, was hired to develop the registered investment advisor business for the company.

Rousch is a veteren from Schwab Institutional. While there he saw the company's managed assets balloon to over $200 billion from less than a billion. Most recently, he was at Assante where he spent two years acquiring broker-dealers, fee-based RIA's, and CPA firms.

"All of those acquisitions were predicated on my ten-plus years of working in the fee-based RIA business," said Rousch.

He plans on making similar contributions at DLJ, adding, "I'm going to again leverage my experience working with Schwab."

Rousch pointed out that RIA's need the capital, global resources, and technical platforms available to established national players. "If you were able to pull together the ability to service them, they would represent a vast distribution network," he said.

DLJ plans on providing technological support and operational platforms for the diverse field of financial advisors. 

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