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Rating:Kelmoore Gets an Email Routing List Email & Route  Print Print
Thursday, November 04, 1999

Kelmoore Gets an "A"

Reported by Hayley Green

Kelmoore Investment Company said today it is adding an A class of shares to its $70 million Covered Option Fund, launched in the Spring.

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 Kelmoore Launches Covered Option Fund
Jun 3 1999
The Palo Alto, California-based broker/dealer said its A shares will have an upfront load starting at 5.5% with a 12b-1 fee of 25 basis points.

The change in class shares is a move to capture the RIA business and commissioned brokers who want upfront fees, said Tammy Heiman, executive vice president, Kelmoore.

Kelmoore's two funds, the Covered Option Fund and Kelmoore Strategy Offshore Option Fund are distributed through several online brokerages including E*Trade, Fidelity, Ameritrade and Datalynx.

The funds will also be added to the Schwab platform by the end of the week, Heiman said.

The company has just launched a television ad campaign, starting on Oct. 11 with a regional ad shown in northern California. The advertisement was created with AT&T and uses a cartoon to explain the company's strategy.

Probably next year the Kelmoore will be launching more mutual funds. "We want to create a family of funds," Heiman said. The registration of an annuity share class is presently in the works.  

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