, which owns RiverSource Investments
and is currently in the process of acquiring the long-term
asset management business of Columbia Management
has tapped R/GA
as its new creative agency of record,
The New York Times
Saatchi & Saatchi
had served as Ameriprise's agency for the
past four years.
Ameriprise also switched agencies for media planning and buying.
The firm tapped R/GA and its sister firm, Initiative
for the job, which was previously handled by Mindshare
Ameriprise will launch an R/GA-created ad campaign in the new year,
Ameriprise chief marketing officer Kim Sharan
told The Times
It was unclear whether the new campaign will include Ameriprise's asset management business.
RiverSource Investments launched its first ad campaign in February 2007. The Columbia deal is set to close in the spring, and the combined asset management organization will bear the Columbia name.
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