Last quarter, Franklin Templeton Investments
started up a sales and marketing campaign to encourage advisors to sell equity products. On Tuesday the mutual fund family's parent, Franklin Resources
, revealed the campaign in its fourth quarter report. Franklin works with more than 130,000 advisors, and it focused the campaign "on the 20,000 advisors who sell only fixed-income products today."
Franklin's assets under management and net income are on the rise. For the quarter ended September 30, 2009), the San Mateo, California-based asset manager earned net income of $367.4 million, up from $297.7 million in the quarter ended June 30, 2009 and $300.5 million in the quarter ended September 30, 2008. Its AUM climbed, from $507.3 billion on September 30, 2008 and $451.2 billion on June 30, 2009, to $523.4 billion on September 30, 2009.
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