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Rating:Franklin Targets 20,000 Advisors with its New Campaign Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, October 27, 2009

Franklin Targets 20,000 Advisors with its New Campaign

Reported by Neil Anderson, Managing Editor

Last quarter, Franklin Templeton Investments started up a sales and marketing campaign to encourage advisors to sell equity products. On Tuesday the mutual fund family's parent, Franklin Resources, revealed the campaign in its fourth quarter report. Franklin works with more than 130,000 advisors, and it focused the campaign "on the 20,000 advisors who sell only fixed-income products today."

Franklin's assets under management and net income are on the rise. For the quarter ended September 30, 2009), the San Mateo, California-based asset manager earned net income of $367.4 million, up from $297.7 million in the quarter ended June 30, 2009 and $300.5 million in the quarter ended September 30, 2008. Its AUM climbed, from $507.3 billion on September 30, 2008 and $451.2 billion on June 30, 2009, to $523.4 billion on September 30, 2009. 

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