The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Invesco Aim Brings Out the Moonwalkers Not Rated 4.0 Email Routing List Email & Route  Print Print
Friday, July 31, 2009

Invesco Aim Brings Out the Moonwalkers

Reported by Armie Margaret Lee

Invesco Aim rolled out the second phase of its Do One Thing Well print ad campaign last week and is gearing up to launch its ads into cyberspace, the company's first foray into Web advertising.

David Nardecchia
Invesco Aim
Director of Marketing Communications
The new black-and-white ads, which feature Mt. Everest climbers, surgeons performing a heart transplant and an astronaut walking on the moon, are designed to show how Invesco Aim can "help clients mitigate risk for all market cycles," said David Nardecchia, director of marketing communications, in an interview with The MFWire.

Grey Advertising in Toronto created the first and second batch of ads. Nardecchia declined to say how much Invesco Aim is spending on the campaign.

In July of last year, four months after it rebranded from Aim Investments to Invesco Aim, the asset manager came out with its first print ad campaign in three years. Those ads, featuring Alfred Hitchcock, Lucille Ball and Louis Armstrong, ran until the first quarter of this year.

"Phase one showcased the new name and our global reach," Nardecchia said. "Now we're getting into the investment capabilities."

The "Getting to the Moon" ad, timely with the recent 40th anniversary of the Apollo 11 moon landing, pitches Invesco Aim's conservative core equity strategies. "Mt. Everest" promotes asset allocation offerings, while "Heart Transplant" highlights fixed income products.

Invesco Aim is running the ads -- which direct people to a microsite, doonethingwell.invesco.com -- in InvestmentNews and sister publication Pensions & Investments, and Bloomberg Markets.

Later this year, Invesco Aim will start displaying its ads on the Web sites of the Wall Street Journal, Barron's, Bloomberg, Ignites, InvestmentNews, MarketWatch, Morningstar, P&I and TheStreet.

The campaign will run until the first quarter of next year, Nardecchia said. 

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2021: Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2021
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use