Before joining Direxion two and a half years ago, Andy O'Rourke hailed from the retirement plan side of financial services. His resume includes stints at Fidelity, MassMutual and State Street. At the rebranded leveraged index fund specialists (Direxion used to be called Potomac), O'Rourke took over marketing. At a firm that caters to advisors and "sophisticated investors" while shunning traditional, every day retail investors, that job has meant turning marketing and advertising into education to help advisors and investors to use Direxion's products properly.
On his watch, last year Direxion began launching a host of leveraged and inverse index ETFs, with three times magnification (versus two times at other providers). And though leveraged ETFs have recently come under fire from regulators, by the end of June, the niche fund firm boasted $5.1 billion in ETF assets.
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