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Wednesday, August 13, 2008

New ETF Website Gives Investors Fast Facts

by: Erin Kello

There's a new tool out there that strives to make ETFs more accessible to the broader population. ETF MarketPro, an online directory that gives individual investors information on finding and selecting ETFs, has launched. The site will feature an comprehensive ETF Directory of the 600 largest exchange-traded funds out there. The site also features a tool called Investor Center that will give potential investors access to on educational materials and resources for getting started, researching and keeping up with ETFs.

Company Press Release

NEW YORK--(BUSINESS WIRE)--ETF MarketPro today announced the release and general availability of its online guide to investing with exchange traded funds. Available at www.etfmarketpro.com, ETF MarketPro is an independent, online directory that helps individual investors find, research and select ETFs.

The main feature of ETF MarketPro is a comprehensive ETF Directory of the 600 largest funds. Each ETF has its own directory page that includes an overview of the fund, key facts, links to important resources and recommendations for comparable funds.

"ETF MarketPro is a great idea," commented Richard Romey, president of Kansas City investment advisory firm ETF Portfolio Solutions and author of Strategic Index Investing. "Exchange traded funds are a smarter way to invest and a tool like ETF MarketPro makes it easy for investors to get started with ETF investing."

In addition to the directory, the Investor Center on ETF MarketPro provides access to educational materials and resources for getting started, researching and keeping up with ETFs. A unique feature of ETF MarketPro is the directory of ETF Investing Themes. Designed to guide investors through the ETF landscape in the same way that investors think, the directory provides overviews on ETF investing topics as diverse as Gold, Oil, India and Clean Energy.

Benefits to investors who use ETF MarketPro include:

* Easy. ETF MarketPro was designed from the ground up to make it easy for investors to find information about all ETFs in one place. Easy to navigate - any ETF or investing theme is accessible within a couple of clicks - ETF MarketPro is specifically aimed at investors who are new to the world of Exchange Traded Funds.

* Insightful. Going beyond the basic information offerings of generic financial websites, ETF MarketPro provides exclusive investing tools. For example, hand selected recommended alternatives are available for every ETF in the directory, including the latest exclusive news, insight and analysis on each ETF's directory page.

* Trusted. ETF MarketPro is an independent publisher. As a specialist in ETF education, the firm is an objective observer of Wall Street and is not constrained by corporate interests or the legacy mutual fund industry.

Timing and Availability

Generally available now, ETF MarketPro is free for individual investors with no subscription required.

About ETF MarketPro

ETF MarketPro is the leading independent source of insight on investing with exchange traded funds. The company's mission is to help investors achieve their investment goals with ETFs. ETF MarketPro provides a trusted platform of information, tools and resources to make ETFs easy to research, easy to understand and easy to use. For more information, please visit www.discoveretfs.com or www.etfmarketpro.com.

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