Wednesday, August 06, 2008
OpFunds Hires a Marketer for its Big 5-0
News summary by MFWire's editors
has hired Boston-based The Pohly Company
to develop a 50th anniversary commemorative package. The marketing firm will create a commemorative history publication for Oppenheimer, as well as Web sites that will trace OppenheimerFunds' development from a firm with just a single fund in 1959 to where it is today. The publication and Web sites will be launched in April next year.
Company Press Release
Boston, MA (PRWEB) August 6, 2008 -- The Pohly Company, an engagement marketing and publishing services company with more than 10 years of experience in the custom publishing industry, has been selected to produce OppenheimerFunds, Inc.'s 50th Anniversary commemorative history publication and Web sites.
Debuting in April 2009, the commemorative history and companion Web sites will trace the origins of OppenheimerFunds from a single fund mutual-fund founded in 1959 to an asset management company overseeing more than $225 billion in assets under management (as of June 30, 2008), and earning the reputation for being The Right Way to Invest.
We look forward to presenting all components of this anniversary project, book and Web, to the OppenheimerFunds stakeholders, providing them with a product that makes them proud of their legacy.
The Pohly Company has been tasked with rebuilding OppenheimerFunds' corporate history through extensive editorial and photographic research and interviews. Additionally, Pohly has designed OppenheimerFunds' shareyourOFIstory.com site, to be launched in August 2008, which will invite current and past employees, retirees, and other stakeholders, to contribute to the development of the timeline through submission of their personal memories, documents, and photos.
"For nearly 50 years, OppenheimerFunds has been helping our shareholders reach their financial milestones," says Bruce C. Dunbar, senior vice president and director of Corporate Communications. "As we reach a significant milestone of our own, we want to document and commemorate our first 50 years, marking a history of achievement, excellence, and innovation. We believe The Pohly Company's experience and expertise make them an excellent partner in this venture."
"It is an honor to be chosen to help OppenheimerFunds commemorate its 50th anniversary," says Kevin Miller, chief creative officer for The Pohly Company. "We look forward to presenting all components of this anniversary project, book and Web, to the OppenheimerFunds stakeholders, providing them with a product that makes them proud of their legacy."
About OppenheimerFunds, Inc.
OppenheimerFunds, Inc. has been helping investors achieve their financial goals since 1960 and is one of the nation's largest and most respected asset management companies. As of June 30, 2008, OppenheimerFunds, Inc., including subsidiaries and controlled affiliates, managed more than $225 billion in assets, including mutual funds having more than 6 million shareholder accounts.
OppenheimerFunds and its controlled affiliates offer a broad range of products and services to individuals, corporations and institutions, including mutual funds, separately managed accounts, investment management for institutions, hedge fund products, qualified retirement plans and sub advisory investment-management services.
About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in customer engagement content and marketing: creating and sustaining customer relationships from acquisition through brand affinity. Services include communications consulting and market research, custom publishing, media sales and consulting, and design communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-Chrysler, Western Union, and the Association of National Advertisers. The Pohly Company is also the publisher of FuelNet Monthly, a Web-based information provider of smart marketing tools for the growing business. For more information on the Boston-based company, visit pohlyco.com.
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