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Wednesday, July 30, 2008

John Hancock Renovates its Advisor Portal

News summary by MFWire's editors

John Hancock Funds is relaunching its Adviser Center after performing renovations. The upgraded website will give advisors quicker and easier access to information anywhere on the site. "Since the initial launch of the Adviser site two years ago, we have listened to our advisers and also incorporated feedback from consultants in improving the overall experience on our site," Carey Foran Hoch, vice president of marketing, John Hancock Funds, said in the release. A list of all the new features can be found below.




Company Press Release

BOSTON, July 30 /PRNewswire-FirstCall/ -- John Hancock Funds announced the launch of its newly redesigned Adviser Center on its award-winning web site http://www.jhfunds.com/. This section of the web site, available to financial advisers who register with John Hancock Funds, provides services and tools to help advisers build their business.

The redesign enables advisers to quickly and easily find information anywhere on the site, typically in two clicks or less.

"We recognize that financial professionals are busy and that their time is valuable. When they come to our site, our goal is to make it fast and simple for them to get what they need to build their business," said Carey Foran Hoch, Vice President of Marketing, John Hancock Funds. "Registering on the site takes two minutes, and allows advisers to instantly gain access to all our popular, customizable tools including Proposal Builder, and interactive, value-added programs such as 12 Great New Client Connections."

The new Adviser Center includes a large, rotating ad module that highlights the latest product solutions, marketing campaigns and resources John Hancock Funds has to offer. Advisers can also access special support in the IRA and tax centers on the site. The 'Find a Fund' section allows advisers to quickly find John Hancock mutual funds by typing in ticker symbols or fund names. The 'Hypotheticals' section identifies specific client concerns in today's economic environment and provides step-by-step instructions, along with Morningstar(TM) illustrations, to help address them. 'Key Adviser Resources' provides instant access to performance information, sales tools, client brochures, and more, via quick links that may be personalized by advisers to fit their needs.

"Since the initial launch of the Adviser site two years ago, we have listened to our advisers and also incorporated feedback from consultants in improving the overall experience on our site," said Ms. Hoch.

John Hancock Funds continues to garner accolades for its web efforts including receiving the 2007 "Best Financial Services Website" and "Best Mutual Fund Website" awards from the Web Marketing Association, and being named one of the "Top 10 Web Sites for Financial Intermediaries" by kasina. Earlier this year, John Hancock Funds launched cutting-edge technology on its Adviser site, including Flip Book technology and video commentary by portfolio managers.

About John Hancock Funds

The Boston-based mutual fund business unit of John Hancock Financial Services, John Hancock Funds manages more than $54.1 billion in open-end funds, closed-end funds, private accounts, retirement plans and related party assets for individual and institutional investors at March 31, 2008. John Hancock Funds are distributed by John Hancock Funds, LLC, member FINRA. For more information, please visit www.jhfunds.com.

John Hancock Financial Services is a unit of Manulife Financial Corporation, a leading Canadian-based financial services group serving millions of customers in 19 countries and territories worldwide. Operating as Manulife Financial in Canada and Asia, and primarily through John Hancock in the United States, the company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were Cdn$400 billion (US$389 billion) at March 31, 2008. Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '0945' on the SEHK. Manulife Financial may be found on the Internet at www.manulife.com.
 

Edited by: Erin Kello


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