Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Fidelity Insources Some Ad Work Not Rated 0.0 Email Routing List Email & Route  Print Print
Thursday, January 03, 2008

Fidelity Insources Some Ad Work

by: Armie Margaret Lee

The changes in Fidelity's top ranks last year have resulted in a change in the firm's ad strategy. Fidelity executives have moved some ad work out of the hands of its agency Havas' Arnold and into those of its internal staff, Adweek reported, citing unnamed sources. Fidelity's own ad people will be responsible for "transactional, retail-oriented" ads appearing in newspapers. The key people now setting the ad strategy include Abigail Johnson, Rodger Lawson and Sanjiv Mirchandani, Fidelity's new product marketing manager. Fidelity's former executive vice president of marketing, Claire Huang, left the company at year-end.  

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2020: Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2020
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use