MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Thursday, January 3, 2008 Fidelity Insources Some Ad Work The changes in Fidelity's top ranks last year have resulted in a change in the firm's ad strategy. Fidelity executives have moved some ad work out of the hands of its agency Havas' Arnold and into those of its internal staff, Adweek reported, citing unnamed sources. Fidelity's own ad people will be responsible for "transactional, retail-oriented" ads appearing in newspapers. The key people now setting the ad strategy include Abigail Johnson, Rodger Lawson and Sanjiv Mirchandani, Fidelity's new product marketing manager. Fidelity's former executive vice president of marketing, Claire Huang, left the company at year-end. Printed from: MFWire.com/story.asp?s=17015 Copyright 2008, InvestmentWires, Inc. All Rights Reserved |