The Reserve, a macro manger of money-market fund assets, is taking a proactive approach to client management in the wake of the sub-prime fiasco.

Last Thursday, before the market woes really got going, The Reserve that took a two-pronged approach to the subprime problem, first educating investors on what was actually going on in the mortgage market, and then explaining how this affected assets managed by The Reserve.

Eric Lansky, senior vice president of the Reserve, tells the MFWire that, "we aim to always be proactive about these sort of things by reaching out to shareholders and letting them know what's going on."

Lansky also believes in the importance of the role of brokers and advisors in client education. "The Reserve holds conference calls with our CFO to educate brokers and advisors [about the situation]."

The system has been working well for The Reserve so far. This month, the company has seen about $7 billion in inflows, bringing their total AUM to about $70 billion. 

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