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Rating:Fund Firms Fish For Younger Investors Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, July 17, 2007

Fund Firms Fish For Younger Investors

by: Erin Kello

Mutual funds are increasingly going after the twenty- and thirty-something crowds, with a crop of new offerings making funds more accessible to a younger crowd. The WSJ reports that mutual fund firms are lowering minimum investments, launching all-in-one products that take the work out of investing, and introducing online tools that offer IRAs. Almost all major players including Schwab, which recently lowered its minimum investment to $100, Vanguard, American Century, Fidelity, and T. Rowe Price have developed some sort of draw for younger investors, be it lower minimums, online tools or far off target-date funds.  

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