Pershing is diving into the no transaction ETF space.

The broker-dealer and RIA clearing and custody giant is launching the FundVest ETF platfrom, Pershing CEO Lisa Dolly reveals this morning on the main stage at Pershing's 2017 Insite conference in San Diego. FundVest ETF, like Pershing's FundVest mutual fund platform, will be an NTF platform, allowing advisors with Pershing's B-D and RIA clients to trade ETFs without paying transaction fees.

Lisa Dolly Pershing CEO

Right out of the gate, 120 ETFs from seven different asset managers will be available through FundVest ETF, Dolly tells the 2,000-plus attendees at Insite. She did not identify which ETF shops are involved, but word is that Pershing will reveal more FundVest ETF details later today. 

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