Direxion [see profile] has hired Huey Richardson as its regional director for the Southeast, responsible for distributing and selling all of Direxion's buy-and-hold alternative investment strategy products in North Carolina, South Carolina, Georgia, Mississippi and Alabama.

Richardson is moving from Direxion's institutional sales team to work with advisors across all channels, including registered investment advisors, wirehouses and regional broker-dealers in his territory. He will report to Direxion's national sales manager, John Cadigan.

"Huey will be an integral part of our effort to continue to educate advisors and their clients on the different ways alternative strategies can be used to better manage risk and find new sources of returns," Cadigan stated. Previously, Richardson was a member of the institutional sales team at Permal Group, a fund of hedge funds. 

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