The Bay Area is home to several ETF-centric shops and the newest addition to the list is IndexUniverse.com, an independent research, publishing and conference-hosting firm focused on ETFs, reports the San Francisco Chronicle's Kathleen Pender.

San Francisco is the place "we could all agree to live in," IndexUniverse founder and chief executive Jim Wiandt tells the Pender. "It's also a very good place for ETF talent. We have a number of people who joined us from BlackRock. And Schwab is here, obviously."

Aside from BlackRock iShares and Schwab, there's also Grail Advisors, which is run by Schwab alums. Seattle, Washington-headquartered Russell Investments also made San Francisco the home of its ETF business. United States Commodity Funds, for its part, is based in Alameda.

The article also mentions that two Bay Area mutual fund giants, Franklin Templeton and Dodge & Cox, have no plans to get into the ETF game. 

Edited by: Hung Tran


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