Fundsters interested in the branding of ETFs, specifically via their ticker symbols, may want to check out the Saturday edition of the Wall Street Journal. In his "Intelligent Investor" column, Jason Zweig highlights the prominence of vanity ticker symbols, particularly in the context of the lawsuit State Street Global Advisors [see profile] recently filed against Invesco PowerShares[see profile] over the use of similar tickers.

Zweig specifically cites the IQ South Korea Small Cap Index ETF (SKOR) [see profile], iShares S&P Conservative Allocation Fund (AOK) [see profile], Pimco Enhanced Short Maturity Strategy (MINT) [see profile], PowerShares High Yield Equity Dividend Achievers (PEY), PowerShares S&P SmallCap Energy Portfolio (XLES) and SPDR Energy (XLE). University of Cambridge finance professor Raghavendra Rau weighed in for the article. 

Edited by: Neil Anderson, Managing Editor


Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE