A Lone Star State executive is joining an ETF-in-a-box shop's C-suite less than two years after joining the firm.

Claire du Plessis Tidal Financial Group Chief Marketing Officer

Claire du Plessis is being promoted to chief marketing officer at Tidal Financial Group (parent of Tidal Investments and Tidal ETF Services), confirms CEO Guillermo Trias. Du Plessis' start date in the new role is today and she continues to report to chief revenue officer Gavin Filmore, a spokesperson for Tidal writes to MFWire.

Austin, Texas-based du Plessis' most recent past role at Tidal was senior vice president of marketing.

"Tidal is redefining what it means to launch, manage, trade and grow ETFs, and Claire's leadership is instrumental in leading and strengthening our marketing capabilities," Trias states. "Her ability to build and execute high-impact marketing strategies ensures that our clients receive unparalleled support in marketing their funds. We are extremely fortunate to have Claire as part of our executive team."

Du Plessis first joined Tidal in 2023. Before then, her past stints included time with Roundhill Investments, Fresh Projects, Bridge Collective, and MullenLowe Group. She is an alumna of the University of Cape Town. 

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