Paul Kim and
David Berns are celebrating a big milestone for their three-year-old, New York City-based fund firm.
| Paul Sang Jin Kim Simplify Asset Management Inc. CEO, Co-Founder | |
Yesterday, the team at
Simplify Asset Management [
profile] publicly
confirmed that their ETF family has surpassed $2 billion in AUM. More specifically, Simplify's AUM reached about $2.044 billion in AUM yesterday.
Berns and Kim
founded Simplify in 2020, with Kim serving as CEO and Berns as chief investment officer. (The two co-founders remain the firm's principal owners, per Simplify's form ADV filed last December.) From the beginning, the Simplify team's focus has been on offering options-powered investment strategies to advisors.
The first three Simplify ETFs debuted on September 3, 2020. The
fund family has since grown to include a total of 26 ETFs, ranging from $2.5 million to $544 million in AUM each. Per Simplify's form ADV filed last Decemebr, the team has grown to 24 people, not counting clerical workers. 
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