The folks at a Midwestern ETF startup recently reached a key milestone: their firm's first birthday.

Vivek Ganapathy Ramaswamy Strive Asset Management, LLC Co-Founder

Earlier this month, the Strive Asset Management, LLC team celebrated the one-year anniversary of their launch. The asset manager, based outside Columbus in Dublin, Ohio, now has a team of 41 employees powering eight funds with $685 million in AUM (as of May 4). (Strive subadvises its ETFs, which are advised by Empowered Funds, LLC, dba EA Advisers, aka ETF Architect. Strive's first ETF debuted last August.)

Strive is a kind of anti-ESG asset manager, nudging companies they invest in "to focus on excellence over politics." Thus, the Strive team puts a big emphasis on public advocacy and proxy voting. (Back in February, Strive's principal owner stepped down from its board to run for president, rallying voters around a call for "the unapologetic pursuit of excellence.")

One year in, the Strive team notes, they have cast more than 2,900 proxy votes and have sent six "public engagement letters." They estimate that more than 4,000 FA offices are now using Strive. 

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