A product chief is on the rise at a $641-million-AUM (as of yesterday) startup near Columbus, as the team prepares to build out a new product suite.

Matt Cole Chief Investment Officer, Global Head of Fixed Income Strive Asset Management

Matt Cole has been promoted to chief investment officer and global head of fixed income at Strive Asset Management, MFWire has learned. Cole previously served as head of product and investments at the Dublin, Ohio-based subadvisor, which now powers a lineup of eight ETFs and counting. He started in the new role on Wednesday (i.e. February 1) and continues to report to Ben Pham, chief operating officer.

The move comes as the Strive team is preparing to enter the fixed income space. The firm currently powers passive equity ETFs, but Cole confirms that they'll soon be filing to launch active fixed income ETFs, aiming to launch them in the spring. Cole will PM those new funds, and he will continue to PM Strive's existing ETFs, too, Cole adds.

"Strive's foray into fixed income is very important," Cole tells MFWire.

Meanwhile, stay tuned for word on who will take over as head of product on a day-to-day basis

"We will be backfilling that role with a more mid-level, junior hire," Cole tells MFWire, adding that such a new hire will report to Cole and will work with Strive ally ETF Architect.

Before joining Strive last spring, Cole spent 15 years with CalPERS working on fixed income. At CalPERS, he served as a PM, overseeing more than $70 billion. He is an alumnus of California State University -Sacermento. 

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