The team at a 2022 ETF startup is prepping products in several areas. Since entering the ETF space in four months ago, the Midwestern, anti-ESG asset manager has rolled out seven ETFs; as of yesterday, those funds have a combined $493.59 million in AUM, and the firm has a team of more than 30 people.

Vivek Ganapathy Ramaswamy Strive Asset Management, LLC Co-Founder, Executive Chairman

Matt Cole, head of product and investments at Strive Asset Management, offers several hints as to what the Dublin, Ohio-based shop is working on next. Strive serves as subadvisor to its ETFs, while Havertown, Pennsylvania-based Empowered Funds, LLC (dba EA Advisers, aka ETF Architect) serves as the investment advisor to Strive's ETFs.

"We will launch active funds in the future, likely in 2023," Cole tells MFWire. (All seven of Strive's current ETFs, including its flagship Strive U.S. Energy ETF, are passively managed.)

Cole says that the Strive team is also prepping thematic funds, targeting themes like shorting China VIE, U.S. technology, and FANG 2.0 (which means being bullish on things like aerospace and defense, agriculture, gold and precious metals mining, nuclear power, and other U.S. energy). And down the line, he expects Strive to start providing model portfolios, in the latter half of 2023 or early 2024.

"We're trying to develop a full suite of products that give investors the opportunity to invest with Strive," Cole says. "The core of our mission is to get corporations to focus on what we call 'excellence capitalism' ... We believe that corporate governance can have a material impact."

"As fiduciaries, the asset management industry must pursue a sole interest: maximizing returns to shareholders," Cole says, add that asset managers should "stay out of political issues, leaving politicis to politicians." 

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