The chief of an $82.1-billion-AUM, 66-year-old fund firm (as of July 31) is preparing to streamline its fund branding.
Yesterday, Jan van Eck
, CEO of VanEck
that the New York City-based asset manager will drop its Vectors
branding from most of its U.S.-listed ETFs and from its ETF trust. The change is scheduled for September 1.
"Bringing our strategies under a single VanEck brand reflects how each one is a culmination of the collective experience and perspectives of our global team," van Eck states.
VanEck's ETF branding update comes 15 years after the firm entered
the ETF business using the "Market Vectors" brand and five years after they switched
that to "VanEck Vectors" amid a broader branding update at the firm.
Stay ahead of the news ... Sign up for our email alerts now