The folks at a Midwestern mutual fund firm and their PR and marketing ally have good cause for popping some champagne this week (or at least doing a Zoom party).
Mairs & Power's website
| Kathryn Morrison|
— which was "designed, written and programmed"
by the creative services group at SunStar Strategic
, recently won
a 2020 WebAward
from the Web Marketing Association (WMA
). The organization recognized the St. Paul, Minnesota-based asset manager's new site as the "best mutual fund website."
The website was part of SunStar's work "to rebrand [Mairs & Power] during their year-long 'One Voice' initiative," states Kathryn Morrison
, president and CEO of Alexandria, Virginia-based SunStar.
"Our new site reflects our dedication to our process and to investing in Minnesota and the upper Midwest," states Annette Lance
, assistant-manager of investor relations for Mairs & Power. "It also gives clients and potential investors an excellent glimpse into who we are as people."
The WebAwards currently cover 97 industry categories. The Mairs & Power website is the first "best mutual fund website" winner
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