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Rating:At a $1T-AUM Firm, the CMO's Reach Extends Not Rated 0.0 Email Routing List Email & Route  Print Print
Thursday, June 25, 2020

At a $1T-AUM Firm, the CMO's Reach Extends

Reported by Neil Anderson, Managing Editor

The marketing chief at a $1-trillion-AUM asset manager is expanding her role.

Martha Boal (MacKay) "Marty" Willis
TIAA
Chief Marketing Officer
Today Roger Ferguson, president and CEO of TIAA, confirms that Marty Willis, chief marketing officer and head of client engagement at Nuveen (TIAA's asset management arm), has been promoted to the newly created role of chief marketing officer for all of TIAA. Willis is also joining the New York City-based financial services giant's executive committee.

Ferguson is also adding Doug Chittenden, president of TIAA's institutional retirement (i.e. employer-sponsored retirement plan) business, to the executive committee. The committee will now include nine people: Ferguson; Vijay Advani, Nuveen's executive chairman; Chittenden; John Douglas, senior executive vice president and chief oversight and advocacy officer; Rahul Merchant, senior executive vice president and head of client services and technology; Jose Minaya, CEO of Nuveen; Glenn Richter, senior executive vice president and chief financial officer; Willis; and Sean Woodroffe, senior executive vice president and chief human resources officer.

Ferguson lauds Willis and Chittenden as "two highly accomplished, client-focused leaders ... [who] have devoted their careers to building and maintaining long-term client relationships."

Willis, an alumna of the University of the South, joined TIAA Global Asset Management (since rebranded as Nuveen) in 2016. Prior to that she served as OpFunds' CMO. She also spent 25 years at Fidelity after starting her career at MFS. 

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