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Rating:Watch For This SoCal Boutique to Beef Up Sales Not Rated 5.0 Email Routing List Email & Route  Print Print
Tuesday, May 05, 2020

Watch For This SoCal Boutique to Beef Up Sales

Reported by Neil Anderson, Managing Editor

Entrepreneurs at a six-year-old, San Diego-based shop may be adding staff after celebrating a pair of big milestones earlier this year.

Daniel Wendell Krause
Counterpoint Mutual Funds
Partner, Managing Member, Chief Marketing Officer
"We're beefing up our sales team," Dan Krause, partner at Counterpoint Mutual Funds, told MFWire in a recent interview.

Counterpoint's current sales team includes Krause and two others (one in Texas and one in northern California), and he's looking at New York City and Florida as possible hiring areas.

Krause's hiring plans follow the launch, early this year, of the CP High Yield Trend ETF: the firm's fifth fund and first ETF, which is a variation on the strategy behind its flagship fund, the Counterpoint Tactical Income Fund. Meanwhile, at the end of December, that flagship hit its five-year anniversary (and was rated five stars by Morningstar). The launch and the milestone, Krause sayid, offer an opportunity for his team.

"It's marketable," Krause said. "We're finally getting to the radar."

Fellow partner Mike Krause, co-founder of the firm, explained that the Counterpoint Tactical Income Fund "follows one signal" and trades in and out of high yield bonds and treasuries. The new ETF, in contrast, can ratchet up or down its high yield bond exposure in "20-percent increments." (The ETF is an ETF-of-ETFs, so it uses other ETFs for both its high yield and treasuries exposure.)

"We trade mechanically," Mike Krause told MFWire. "We're a quant firm. Everything we do is very systems-oriented."

Looking ahead, watch for the Counterpoint team to potentially launch more ETFs.

"That's where we have a chance to get on the wirehouses," Dan Krause said. "A lot of them are requiring more than one ETF."

"We're just building out our technology and infrastructure," Dan Krause added. "Mike's building out a CRM with the help of our marketing person."

"We're trying to build out our whole marketing machine," Mike Krause said.

The Counterpoint team, works with Ultimus as a service provider. As of their most recent form ADV (filed on April 29), Counterpoint Mutual Funds had more than $474 million in AUM, and its SMA sibling, Counterpoint Asset Management, had about $67 million in AUM as of its most recent form ADV (filed on February 17). Counterpoint is independent and employee-owned. 

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