Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Post-Rebrand, What Will a $2.5B AUM Boutique Launch Next? Not Rated 0.0 Email Routing List Email & Route  Print Print
Friday, December 14, 2018

Post-Rebrand, What Will a $2.5B AUM Boutique Launch Next?

Reported by Neil Anderson, Managing Editor

Watch for a freshly rebranded boutique to prep more active funds for launch in 2019.

Charly Travers
Motley Fool Asset Management
Portfolio Manager
"We are looking at domestic growth products," confirms Charly Travers, PM at Alexandria, Virginia-based Motley Fool Assets Management [profile].

This fall, the team at Motley Fool Funds (sister company to both the Motley Fool publishing company and the Motley Fool Wealth Management financial planning shop) rebranded the asset manager as Motley Fool Asset Management. After launching two ETFs this year (one passive ETF, tracking an index from the publishing team, and one active small cap growth ETF), MFAM offers five funds, plus SMAs for Motley Fool WM. The firm has six PMs and $2.5 billion in AUM.

The new brand is "a more accurate description" of what MFAM does, Travers says. An external ally built the new website, MFAMFunds.com, and key allies like marketing agency SunStar Strategic and third-party distributor Harborside consulted with the MFAM team on the rebranding.

"We have a new-ish name," Bryan Hinmon, chief investment officer at MFAM, told investors last month via e-newsletter. "We now offer more than just mutual funds — and we aspire to be much more than another mutual fund company." 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use