This year an ETF startup added a third fund and quadrupled in AUM, and its chief is pondering more products.

"We're looking at potentially expanding to add to those strategies, potentially another targeted distribution yield fund and another tactical allocation type of fund," Jerry Szilagyi, president of Strategy Shares advisor Rational Advisors [profile], tells MFWire. "We're also evaluating some other ideas ... that are a little bit more different and unique."

Huntington, New York-based Strategy Shares started 2018 with about $77 million in AUM. Its third ETF, the Strategy Shares Nasdaq 7Handl Index ETF (HNDL), launched in January, and the ETF shop now has about $330 million.

"We've been starting to gain a lot more traction in the original two funds," Szilagyi says.

Strategy Shares started back in 2012. Szilagyi (who also runs Catalyst Funds) bought Rational Advisors and Strategy Shares at the beginning of 2016. 

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