Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:A Midwestern Boutique Rebrands a Fund and Ramps Up Marketing Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, September 26, 2018

A Midwestern Boutique Rebrands a Fund and Ramps Up Marketing

Reported by Neil Anderson, Managing Editor

A Midwestern boutique asset manager is rebranding one of its mutual funds and ramping up its marketing efforts.

Robert J. Bacarella
Monetta Financial Services
Vice President, PM
Bob Bacarella, vice president and PM at Monetta Financial Services [profile], confirms that the Wheaton, Illinois-based shop is renaming the Monetta Young Investor Fund (launched in December 2006) as the Monetta Core Growth Fund (MYIFX). The fund is increasingly being used by financial advisors, Bacarella says, and the "young investor" label threw some of them for a loop.

Monetta continues to send out a quarterly newsletter to help educate younger investors, which is where the fund's old name comes from. And the fund's investment strategy, which involves an indexed core and an actively managed growth stock piece, will remain the same. The old name, Bacarella says, has been "an unnecessary barrier" for some investors.

Meanwhile, marketing is in focus for Monetta.

"One of the things we haven't done well is marketing," Bacarella tells MFWire. "We're trying to increase that."

To that end, Monetta is now working with a marketing and communications agency, the Lowe Group.

Meanwhile, the Monetta is looking to add another analyst. And though they're "always looking to add new funds," don't expect a launch anytime soon.

"At this time we don't have anything in the pipeline," Bacarellla says.

Monetta offers two mutual funds and no SMAs. The firm now has about $185 million in AUM. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2019
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use