What do Hollywood, donuts, beer, newspapers, and the ETF business have in common? Just ask the State Street Global Advisors (SSgA
Boston-based SSgA is sponsoring a new podcast series, Crazy Enough
, that stars actress (a Massachusetts native who is also a director and business owner) Elizabeth Banks
and directed by David Gordon Green
, SSgA chief marketing officer Stephen Tisdalle confirmed
yesterday. The idea is to highlight the success of mid-cap companies that SSgA's SPDR S&P MIDCAP 400 ETF
invests in, companies like Dunkin' Donuts, EPR Properties, the New York Times, and Sam Adams.
and ETF Trends
reported on the news. And last month the Boston Herald figured out
that Banks was back in Beantown working on some kind of secret project.
"Despite delivering higher annualized returns over the last two decades, mid-cap stocks receive scant attention when compared to their large and small cap peers," Tisdalle states. "Crazy Enough to Work
takes a fun, innovative and engaging approach to help investors get a closer look at several companies that make up the mid-cap equity sector."
"As a fellow entrepreneur, I found it exciting to go behind the scenes and help these organizations tell their stories to the world," Banks states.
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