Change Finance’s four-person leadership including "a token white male" launched their first US large cap fossil fuel free ETF (NYSE: CHGX) on October 10, 2017.

To commemorate this monumental change movement, CEO Donna Morton rung the opening bell at the NYSE on November 7, 2017.

Not too long ago, Morton was an entrepreneur-in-residence at Presidio Graduate School based in San Francisco, which offers graduate-level sustainable management courses. There she met Hunter Lovins, then graduate professor, and Andrew Rodriguez, then graduate student of Lovins.

Morton's leadership team now consists of Lovins, EVP of impact; Rodriguez, president; and Dorrit Lowsen, COO. Change Finance is headquartered out of Boulder, Colorado, but most of the leadership team and employees work remotely.

Morton and Rodriguez initially recognized a need for social impact products like fossil fuel free ETFs after working as wealth managers together and learning there will be a $7 trillion wealth transfer to millennials and women within the next 20 years. The largest percentage of this wealth transfer will be completed by 2020 making now as good a time as any for a fossil fuel free ETF.

In order to better spread the word of the fund launch, Morton is working closely with Boulder, Colorado-based First Affirmative Financial Network, LLC including 100 to 200 financial advisors interested in Socially Responsible Investing.

Rodriguez assures investors their ETF eliminates all emission providers and services in addition to banks that directly finance the Dakota Access Pipeline. Rodriguez says, "Companies need to be good to both people and the planet." 

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