Now that the Ann Arbor, Michigan-based ACSI Funds [profile] has introduced its first ETF to two platforms, chief strategist Kevin Quigg is looking to hire people.

Kevin Quigg ACSI Funds Chief Strategist

The manager launched its inaugural American Customer Satisfaction Core Alpha ETF last November. The fund now has around $18 million in AUM. Then in February, the fund became available on the Interactive Brokers’ commission-free ETF platform. And earlier this month, it also joined the E*Trade’s similar platform.

The first step in ACSI Funds' ETF push was to “cross off the list what we needed to get done operationally,” Quigg tells MFWire. “And now we are looking to build out our distribution.”

They are looking for someone who can not only speak their language to clients but is also social media savvy and can help with things like video casts, Quigg adds.

“We are looking for people who understand how people absorb information in 2017,” he says.

Making good use of technology is important, Quigg explains. One of the attractions of E*Trade was that it has a web presence that provides support and tools useful for investors.

ACSI Funds creates investment products based upon proprietary customer satisfaction data from the nationally recognized, 20-year-old American Customer Satisfaction Index (ACSI), created by Dr. Claes Fornell, professor emeritus at the University of Michigan.

 

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