BISYS has strategically allied with Interactive Communications, Inc. (ICI), a sales-training services specialist, to boost its line of distribution-solutions offerings. BISYS aims to support the sales and asset-growth strategies of its investment management clients, a very key industry objective, with ICI's multi-channel sales programs that integrate face-to-face, telephone and sales-related technology.

ICI evaluates sales infrastructures and supports the development of enhanced sales strategies for both proprietary and external sales forces. It also offers advanced training to help front-line sales pros and first-line managers acquire and maintain relationship-based sales skills.

"Our experience has proven that on-the-job coaching is the single most important factor in increasing sales effectiveness," Claudia Fogelin, managing partner of ICI, noted. The principals of ICI bring more than 30 years' experience in sales, including sales and call center management, strategic planning, and marketing.

"We believe ICI's training techniques and coaching methods will give our clients' sales organizations the discipline to deliver a consistent approach to each customer interaction and enhance the customer experience," said James L. Fox, president of BISYS Fund Services.

Bob Kennedy, director of BISYS Distribution Solutions, pointed out that ICI's results-oriented sales training services are an important addition BISYS' growing portfolio of best-of-breed distribution solutions. 

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