It's been four years since Simple Alternatives' [profile] flagship offering, the $55.3-million S1 mutual fund, debuted, and CEO Jim Dilworth has more products on his mind. The fund's birthday was October 31.

Looking ahead, Dilworth tells MFWire, he's pondering new offerings in both traditional open end mutual fund and ETF structures.

"We're really focused on alpha," Dilworth says. "We feel like there's a lot of cheap ways to buy beta."

In the past six months Dilworth has hired his first two sales executives, and he plans "to continue to build out" his distribution team. Dilworth's distribution efforts are focused on institutional channels, notably large fee-only advisors, and consultants working with endowments, foundations and 401(k) plans.

He plans to add other staff, too.

"We're likely to add a couple of guys in the hedge fund research area as well," Dilworth says.

Dilworth sees big opportunities in the alt fever that has taken hold of the mutual fund business.

"This liquid alternative industry's really starting to take off," Dilworth says, describing it "as validation" of the Simple Alternatives model. "We're still in the very early innings of this whole trend. We're pleased to have a four-year lead on the market." 

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