Keith Sloane is expanding his distribution force at USAA [profile].

Sloane, head of third party distribution for the military-focused financial services firm's mutual fund business, tells MFWire that he is "building out over time."

"We're deeper in Texas and the Mid-Atlantic, because of our brand," Sloane says, as those areas have deeper ties to the military and more veterans, and USAA grew up as financial services firm serving those connected to the military. "Our objective is to look big in a few markets, strengthen our model and expand nationally."

"We can cover other areas on a hybrid basis," Sloane adds, while he has more "boots on the ground" in Texas and the Mid-Atlantic.

He's also adding key accounts staff and research analysts. His team, he says, "is growing dramatically and will continue to do so." 

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