Sometimes, the fund industry can be like whitewater rapids. Whoosh!

The July flows picture for the industry, compiled by Morningstar, was especially foamy.

July, according to the Morningstar data, was the third-consecutive month during which investors pulled money out of U.S. equity funds, with each month representing an increase in outflows: May, $6.9 billion; June, $8.3 billion and July $11.4 billion.

Overall, flows into a long-term mutual fund categories was postive, at $14.4 billion.

However, the low cost fund giant Vanguard successfully avoided the chop that affected most other equity firms. Morningstar highlights three Vanguard products that saw inflows: the Vanguard Total Stock Market Index with $2.6 billion; the Vanguard Institutional Indexwith $2.2 billion and the Vanguard Total International Stock Index with $1.8 billion.

Overall, Vanguard pulled in $12.26 billion for the month of July, and $77.05 billion year-to-date.

Meanwhile, Fidelity foundered, experiencing $6.24 billion in outflows in July, and $9.74 billion year-to-date.

The top five firms in terms of flows and outflows follow:

Top 5 in Flows
1. Vanguard: $12.26 billion in July; $77.05 billion year-to-date
2. JP Morgan: $2.75 billion in July; $17.5 billion year-to-date
3. DFA: $2.3 billion in July; $16.77 billion year-to-date
4. Goldman Sachs: $1.13 billion in July; $12.4 billion year-to-date
5. Dodge & Cox: $1.05 billion in July; $8.76 billion year-to-date


Top 5 in Outflows
1. Fidelity: $6.24 billion in outflows in July; $9.74 billion in outflows year-to-date
2. Mainstay: $1.11 billion in outflows in July; $2.56 billion in outflows year-to-date
3. Eaton Vance: $971 million in outflows in July; $4.255 billion in outflows year-to-date
4. Ivy Funds: $957 million in outflows in July; $3.13 billion of inflows year-to-date
5. Pimco: $870 million in outflows for July; $33.17 billion in outflows year-to-date. 

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