If you want to gauge how much iShares has embraced the ETF portfolio niche, consider the career of Craig Dehner.

Dehner, who previously has served as PM at iShares, is now an ETF due diligence strategist for the company.

To get a better sense of the responsibilities of such a role, go to the iShares description here.

Dehner has a long track-record in sales, having served for five years as a vice president of institutional sales at iShares, and working in alternative investment sales at Charles Schwab. 

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