OpFunds [profile] wants to kick up the conversation between advisors and investors up a notch.
It aims to do so with a new ad campaign that while have heavy interactive digital components titled “Growth.Income.Protection.”
The campaign will include the use of impact units in print throughout the fall and into next year, as well as infographics to help tell the investing story in a visual way.
“The old roadmap for obtaining financial security has become increasingly outdated,” stated Marty Willis, OpFunds' chief marketing officer. “In the past, investors could count on their pensions and Social Security to provide for security in retirement, but today, people are living longer and must support themselves without a paycheck during an extended retirement. Markets are not generating the returns we have grown accustomed to and compensation has not kept up with the cost of living. Through Growth.Income.Protection. advisors can help their clients find solutions to these unprecedented challenges.”
The new landing page, which is optimized for mobile, desktop and tablets, features video commentary from OppenheimerFunds executives, including president and chief investment officer Art Steinmetz, as well as George Evans, CIO Equities, and Krishna Memani, CIO Fixed Income, among others.
The page also provides advisors and investors with tips on how to initiate a conversation focused on solving for the needs of growth, income and protection against certain risks. Additionally, the landing page highlights specific OpFunds products that "look for growth globally, explore new sources of income and potentially help protect against certain risks to a portfolio, such as domestic and import price inflation, currency volatility, policy uncertainty and the risk of rising interest rates."
The "Growth.Income.Protection" campaign comes on the heels of the firm's award-winning "Globalize Your Thinking" campaign, which received over 35 honors including 12 Financial Communications Society Awards (including 2 Best in Shows), 11 MarCom Awards, 10 Mutual Fund Education Alliance Star Awards and 3 OMMA Awards.
NEW YORK, September 4, 2013 – OppenheimerFunds has launched a new integrated campaign to encourage advisors and investors to have a new conversation regarding how to solve for the needs of growth, income and protection against certain risks in a portfolio. The “Growth.Income.Protection.” campaign introduces a fresh way of thinking about and solving for the challenges presented by the changing market and social environment facing investors.
“The old roadmap for obtaining financial security has become increasingly outdated,” said Marty Willis, Chief Marketing Officer of OppenheimerFunds. “In the past, investors could count on their pensions and Social Security to provide for security in retirement, but today, people are living longer and must support themselves without a paycheck during an extended retirement. Markets are not generating the returns we have grown accustomed to and compensation has not kept up with the cost of living. Through Growth.Income.Protection. advisors can help their clients find solutions to these unprecedented challenges.”
As part of its commitment to being a digital leader and early adopter of new technologies, OppenheimerFunds campaign will launch with a heavy, interactive digital focus, including the use of impact units in print throughout the fall and into next year. Beyond advertising, other key elements of the campaign include the use of infographics to help tell the investing story in a visual way, an investor goals matrix that helps align some of OppenheimerFunds’ products with their ability to help solve for one or more of the investor goals and a newly created campaign landing page: growthincomeprotection.com.
The new landing page, which is optimized for mobile, desktop and tablets, features video commentary from OppenheimerFunds thought leaders, including President and Chief Investment Officer Art Steinmetz, George Evans, CIO Equities, and Krishna Memani, CIO Fixed Income, among others. It also provides advisors and investors with tips on how to initiate a conversation focused on solving for the needs of growth, income and protection against certain risks. Additionally, the landing page highlights specific OppenheimerFunds products that look for growth globally, explore new sources of income and potentially help protect against certain risks to a portfolio, such as domestic and import price inflation, currency volatility, policy uncertainty and the risk of rising interest rates.
Growth.Income.Protection comes on the heels of OppenheimerFunds’ award winning Globalize Your Thinking campaign, which received over 35 accolades including 12 Financial Communications Society Awards (including 2 Best in Shows), 11 MarCom Awards, 10 Mutual Fund Education Alliance Star Awards and 3 OMMA Awards. TheGlobalize Your Thinking campaign’s goal was to encourage financial advisors to rethink their strategies and consider the benefits of diversification to reflect a truly global allocation. Growth.Income.Protection not only continues to deliver this viewpoint, but introduces a fresh way of thinking about and solving for the current challenges facing investors.
“The world has changed, and the traditional portfolio of 60 percent domestic equities and 40 percent high-grade bonds no longer reflects the best way to invest,” said Mr. Steinmetz. “We recommend investors adopt a new 60/40, one that can expand the growth opportunity set, generate real income and help protect against certain risks. For example, investors should consider globalizing their equity allocations and moving beyond traditional U.S.-based fixed income assets for income generation towards assets like dividend-paying equities and international bonds. We look forward to sharing our perspectives on the right way to invest through this innovative new campaign.”
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About OppenheimerFunds, Inc.
OppenheimerFunds, Inc. (OFI) is one of the largest and most reputable investment management firms in the country. Since the original Oppenheimer fund was first offered to the public in 1959, OFI has demonstrated it is a high conviction asset manager with a history of providing innovative investment strategies to its investors. OFI and its subsidiaries offer a broad array of products and services to individuals, institutional investors and corporations worldwide. OFI provides advisory services to the Oppenheimer mutual funds, and OFI Global Asset Management provides services to institutional clients. OFI, including its subsidiaries, managed more than $209 billion in assets for over 12 million shareholder accounts, including sub-accounts, as of June 30, 2013.
Fixed income investing entails credit and interest rate risks. When interest rates rise, bond prices generally fall, and the Fund's share prices can fall. Investments in securities of growth companies may be volatile. There is no guarantee that the issuers of stocks held by mutual funds will declare dividends in the future, or that dividends will remain at their current levels or increase over time.
These views represent the opinions of OppenheimerFunds, Inc. and are not intended as investment advice or to predict or depict performance of any investment. These views are subject to change based on subsequent developments.
Shares of mutual funds are not deposits or obligations of any bank, are not guaranteed by any bank, are not insured by the FDIC or any other agency, and involve investment risks, including the possible loss of the principal amount invested.
Before investing in any of the Oppenheimer funds, investors should carefully consider a fund’s investment objectives, risks, charges and expenses. Fund prospectuses and summary prospectuses contain this and other information about the funds, and may be obtained by asking your financial advisor, visitingoppenheimerfunds.com, or calling 1.800.525.7048. Read prospectuses and summary prospectuses carefully before investing.
Oppenheimer funds are distributed by OppenheimerFunds Distributor, Inc. Two World Financial Center, 225 Liberty Street, New York, NY, 10281
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